Cortex API Touch Point: Top up telecom data, voice, and OTT bundles on your mobile plan or mobile device | Elastic Path Software
Videos  |  June 4, 2013
The Elastic Path Cortex Business API makes it possible for you to create compelling digital experiences across touchpoints. Cortex is specifically designed to mediate your backend systems, allowing you to expand to new horizons and adjust to new business models like in this example where Cortex allows telecommunication providers to deliver targeted mobile offering to customer traveling out of country. Using critical data, you can make relevant personalized offers, and up-sell value-added services. With a few simple clicks, telecommunications providers are able to increase their average revenue per user (ARPU) and improve the user experience.
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