Commerce solutions for gaming
Today’s competitive market for interactive entertainment means that your ecommerce strategy must reach far beyond the storefront. Elastic Path solutions empower you to reach, understand, and sell to customers both inside and outside of your games.
Gaming solutions at a glance
Subscriptions
Use the Digital Commerce Suite to immediately generate recurring revenue from new and existing titles.
Virtual goods and currency
Boost the earning power of your franchises by selling new, high-margin virtual products.
In-game purchasing
Supercharge your conversion rate by bringing the storefront right into the game rather than sending players out to the web.
One view of the customer
Standardize on one commerce platform that allows you to reach, analyze, and sell to players both inside and outside of games.
How Elastic Path works for gaming
Build a better storefront
Use dynamic bundling, pricing, subscriptions, and offer management to vastly improve your customer purchasing experience and drive higher conversion rates and average order values.
Generate recurring revenue now
Move past perpetual licenses, and use the capabilities of the Digital Commerce Suite to bring your subscription, micropayment, freemium, virtual currency, and downloadable content strategies to life, quickly and cost effectively.
Deliver advanced commerce inside your games
Conversions and average revenue per user increase dramatically when players can buy upgrades, content, currency, and other virtual goods without leaving the game. The Elastic Path Cortex empowers you to bring all the transactional capabilities of your storefront right into games in a lightweight, scalable way.
Build the ultimate in-game economy
The advanced catalog, merchandising, personalization, and offer management features of the Digital Commerce Suite work just as well for stores located in another galaxy or century. Why build these capabilities from scratch when they can easily be integrated using the Elastic Path Cortex?
Bring commerce to every player touchpoint
Sell everywhere that players congregate. The power and simplicity of our patent-pending Elastic Path Cortex enable you to easily merchandise across websites, social networks, mobile devices, and in-game experiences—dramatically increasing average revenue per user.
Create a single view of your customer
Increase conversions by standardizing on one platform that allows you to reach players both inside and outside of games. Present compelling, consistent offers to them, including personalization, bundles, coupons, discounts, and promotions, wherever they are.
Safeguard your business
Enterprise-grade performance and scalability will safely handle thousands of transactions per hour, even during the launch of your next blockbuster.
Why Elastic Path
The Elastic Path Digital Commerce Suite gives gaming companies all of the merchandising and monetization capabilities they need to immediately generate recurring revenue from subscriptions, downloadable content, virtual currency, and other digital goods. Publishers and studios can start monetizing titles quickly, and then scale their commerce operations to a global enterprise level as demand increases.
Thanks to the power and simplicity of our patent-pending Elastic Path Cortex, commerce can be seamlessly extended to any player touchpoint, from traditional storefronts to franchise portals, fan sites, social networks, mobile apps, and in-game shopping. No other single ecommerce solution empowers and encourages gaming companies to generate revenue in so many creative ways.
Expertise in gaming
No other ecommerce company understands the needs of today’s game publishers and studios like Elastic Path. In fact, many of our executives and employees built their careers in the game industry. Our experience in digital commerce for this business, and adjacent fields including media, entertainment, technology, and loyalty, allow us to offer a level of expertise that is unrivalled among ecommerce vendors.
Every day, our products and expertise help gaming companies monetize their products more effectively, create new sources of recurring revenue, and ultimately, increase their market valuation.
"We have worked with numerous vendors, and from that perspective, our experience with Elastic Path has been nothing short of phenomenal. With their ecommerce and online marketing expertise, the team helped us from concept, structure, and design through to the intricate details."
– Senior Manager, Licensing
