Are you ready for Multi-channel 2.0?

While the retail store, call center, print catalog, and website (Multi-channel 1.0) still play key parts in multi-channel commerce, a new generation of shopping channels is emerging. Advancements in mobile commerce, interactive digital TV, web-enabled consumer electronics, in-store kiosks, and digital signage (Multi-channel 2.0) are changing the multichannel experience by bringing content from the commerce platform to the customer wherever they are and whenever they want to access it.

This white paper aims to help your organization understand the new commerce channels and assess how they can fit into your long term business strategy.