In this webinar we will discuss some of the advantages and disadvantages of working in a Platform-as-a-Service (PaaS) environment. Learn from our experiences, as we reveal what worked best as we moved our own multi-server enterprise application from traditional collocated hardware into the Google App Engine cloud environment.

Digital disruptors like Apple, and Netflix have discovered that consumers are willing to pay for content when the user experience is right, but many traditional media firms haven't been able to initiate the metamorphosis required to appease this digital appetite. Watch this webinar featuring Forrester Research Inc. Senior Analyst Peter Sheldon as he discusses why media firms need to invest in their underlying commerce technology to ensure they can effectively manage customer entitlements, flexible subscription models and custom content bundles in the quest to stay relevant and competitive.

From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telco industry. Join Linda Bustos, author of the Get Elastic blog, as she discusses how telecom enterprises can simplify their notoriously complex online experience to increase customer acquisition.

Retaining and engaging mobile and broadband telecommunications customers involves more than just optimizing the upgrade and renewal process. Join Linda Bustos, author of the Get Elastic blog, as she discusses how telecoms can better support the customer relationship over the lifetime of the contract through top-notch self-service tools.