Gen Y's Video Habits Uncovered : User Research Personas of Online TV and Movie Watchers

Our recent study, Monetizing Online Video, confirmed that members of Generation Y are technically sophisticated early adopters who heavily consume online video. Learning more about how young adults watch TV shows and movies online is a must for any service provider or content owner looking to create breakthrough products and services - or simply refine their current offerings - for this demographic.

Take a deeper look into Gen Y video consumption as uncovered in our personas research.

This personas study reveals:

• A "day in the life" of two archetypal Gen Y video viewers
• How Gen Y consumes online video, and the relationship it has to their other household and social activity
• Young adults' level of engagement with sites and services, and intra-generational difference in behaviors
• The way Gen Y learns about video content they want to watch, and how they track what they've watched

Bonus! As an interesting alternative to traditional print personas, we've created a video persona too. No reading required.