Ecommerce Software Leader Elastic Path Sponsors Book Launch “Age of Context” by Robert Scoble and Shel Israel | Elastic Path Software
Age of Context book
Press Releases  |  November 7, 2013

Ecommerce Software Leader Elastic Path Sponsors Book Launch “Age of Context” by Robert Scoble and Shel Israel

New book reveals how sensors, wearable computers, machine learning, social, and location data are changing our world

San Carlos, CA. (November 7, 2013) -- Elastic Path Software Inc., the digital commerce company, announces that it is the exclusive ecommerce sponsor for the launch of Age of Context, a new hotly anticipated book by co-authors Robert Scoble and Shel Israel.

“Companies must prepare themselves for the coming Age of Context,” said Scoble. “Contextual awareness isn’t far into the future -- it’s now and it’s changing our lives and how business is done. The companies left standing will be the ones who realize this potential and seek to monetize it,” he said. “As the only ecommerce company we know of that actually understands the concept of contextual technology, we are pleased to have Elastic Path involved with the book launch.”

Age of Context chronicles the five converging forces that promise to change virtually every aspect of our lives: social media, mobile, data, sensors and location-based technology. The authors posit that these five forces form a new generation of personalized technology that knows us better than our closest friends do. The resulting convergent superforce is so powerful that it is ushering in an era the co-authors call the Age of Context.

“We are excited to be a part of this event. This is the must-have book of the year for any executive,” said Matt Dion, Vice President of Marketing at Elastic Path. “In the world described in the book, every business is now a digital business. And as such they all live or die by technology. So, this book is the bible for the Chief Digital Officer and all other executives charged with growing and protecting their company’s revenue,” said Dion. “Combined with API-centric ecommerce, these new context-aware touchpoints are powerful revenue generators.”

The book is available now on Amazon.

The co-authors are unabashed tech enthusiasts. Robert Scoble is among the world’s best-known tech journalists, and is Startup Liaison for Rackspace. Shel Israel helps businesses tell their stories in engaging ways as a writer, consultant and presentation coach. He writes The Contextual Beat column for Forbes and has contributed to BusinessWeek, Dow Jones, and Fast Company.

The sponsorship is the latest announcement from Elastic Path as it innovates around the API Economy and ecommerce API solutions. Earlier this summer, Elastic Path significantly strengthened its financing by raising CDN$12-million for innovating its ecommerce platform, which consists of:

  • Commerce Engine, the industry’s most flexible ecommerce platform for managing products, bundles, discovery, pricing, promotions, personalization, and purchases;
  • Subscriptions, a cloud-based solution for all recurring revenue and usage-based business models, and;
  • Cortex, the world’s first hypermedia API platform for driving customer experiences across every digital touchpoint.

Learn more about the Elastic Path API ecommerce platform.

About Elastic Path

Elastic Path builds ecommerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time Inc., and Virgin Media use Elastic Path to drive billions of dollars in digital commerce annually.
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