September 22, 2014
News and Events | September 22, 2014

Business in Vancouver’s “How I Did It” feature asks business leaders to explain in their own words how they achieved a business goal in the face of significant entrepreneurial challenges. In this week’s issue, Harry Chemko, 35, talks about seizing on trends such as e-commerce and cloud-based software as a service (SaaS) to develop Elastic Path Software into a major player in the e-commerce space.


September 10, 2014
BDC funds Elastic Path ecommerce innovation
News and Events | September 10, 2014

Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, announced it has secured CDN$5.35-million in equity investments led by BDC Venture Capital IT Fund, with participation from Yaletown Venture Partners and individual investors. The company will use the funds to continue driving innovation for its patent-pending enterprise commerce products.


September 9, 2014
News and Events | September 9, 2014

Ecommerce Software Leader Elastic Path Hires Brenton Brown as Chief Financial Officer


September 8, 2014
Elastic Path a major player in IDC MarketScape
White-papers | September 8, 2014

Elastic Path is squarely focused on digital commerce but also sees the opportunity that every business is a digital business (e.g., using a smartphone app to buy coffee). The Cortex API technology is especially compelling and makes it possible to unify enterprise data with the commerce system in real time, which earned Elastic Path a high score for integration capabilities. Developers are important in the Elastic Path story. There is a developer community where ideas can be shared and questions answered. The recruiting process for new employees includes a developer challenge and some gamification. EPLabs provides an inside look at new technology that Elastic Path is developing. Product releases are issued every three to six months, with the most recent in April 2014.


August 25, 2014
Elastic Path IDC MarketScape Ecommerce
News and Events | August 25, 2014

Elastic Path Software Inc., the digital commerce company, today announced that it has been named a major player in the IDC MarketScape: Worldwide Digital Commerce 2014 vendor assessment report.


August 19, 2014
News and Events | August 19, 2014

Business in Vancouver; Ask the Experts Column: Millennials have a need for transparency. Millennials have never been without computers and don’t remember a time before the Internet. They have always had easy access to massive amounts of data, and they believe the world is a better place for it. To the millennial generation, hiding or controlling information in the workplace is counter intuitive, the onus is on employers to create and maintain programs, policies and structures that have integrity and transparency. It can be a lot more work and investment of time, but it’s worth it.


August 12, 2014
Virgin Media, Elastic Path, Cognifide, Case Study
White-papers | August 12, 2014

Approximately 10 million customers enjoy Virgin Media’s broadband, digital TV, telephone and mobile services. Virgin Media is the UK’s leading entertainment and communications company. As part of a larger strategic rollout, we were asked to plan, build and support the development of the digital content platform for shop.virginmedia.com.


July 30, 2014
Gartner Hype Cycle 2014 Features Elastic Path , SapientNitro, and Adobe
News and Events | July 30, 2014

Elastic Path Software Inc., the digital commerce company, today announced that it has been recognized in the Gartner “Hype Cycle for Digital Marketing, 2014” report for the third year in a row. Elastic Path was cited in the “Commerce Experiences” category as well as the “Digital Commerce” category, where it was named alongside its partners SapientNitro, and Adobe, as well as Amazon, BroadVision, IBM, and salesforce.com.


July 3, 2014
Techvibes Elastic Path New Realities of Digital Marketing
News and Events | July 3, 2014

E-mail, once a stalwart for lead generation programs, is slowing taking less of a prominent role in generating new business and driving traffic to websites. Today’s mobile-crazed consumer is more engaged with the overall digital experience of a brand, and digital channels are merging with physical ones. Where once an e-mail campaign could drive a surge of traffic to your online ecommerce store, now push notifications, mobile apps, content-focused ecommerce stores, and digital lookbooks are the new digital marketing heavyweights. In this new age of digital awaking, consumers expect their online shopping to be a full-on “experience,” an immersive, content-rich affair that happens as if by magic across touchpoints, whether it’s in-store, online through an iPhone, tablet, or at home on a regular desktop PC. - Contributed by Matt Dion, VP Marketing at Elastic Path


June 5, 2014
White-papers | June 5, 2014

Perhaps no other industry is being transformed by the hands of technology as much as retail. Digital experiences have the power to forge strong emotional connections with consumers, driving revenue and winning over new customers. This experience-driven approach is something the antiquated catalog storefront just can’t offer. To remain competitive, retailers must learn how to embrace this new experience-driven model. This white paper will help retailers and branded manufacturers adapt their businesses to monetize digital experiences and prepare for the future of retail.