Elastic Path provides ecommerce technology that allows the world's biggest brands monetize their amazing consumer experiences.
The Elastic Path Cortex Business API hands over the wheel to the digital marketer.
Cortex use case example: telecommunication providers deliver targeted mobile offerings to customers traveling out of country.
Cortex use case example: a travel company offering dynamic travel packages within content such as here in this magazine app.
Cortex use case example: media companies to embed powerful commerce capabilities inside a regular cable viewing experience.
Cortex use case example: a loyalty company allows consumers to use their loyalty points to make physical purchases from brick-and-mortar stores.
Pearson Education and GigaOM Analyst David Card discuss how Pearson is using advanced APIs to unite content and commerce at the PaidContent Live 2013 conference.