Category: News
April 14, 2014
News | April 14, 2014

The Elastic Path Edition For Adobe Experience Manager received much fan fare from partners and customers at Adobe Summit. Attendees were drawn to the integrated CMS with AEM, advanced product/service bundling, personalized merchandizing, dynamic pricing, order experience, and trade promotion management capabilities out of the box. The recent partnership with MRM/McCann adds credibility and momentum to Elastic Path’s vision and strategy.

April 7, 2014
Adobe Summit EMEA 2014
News | April 7, 2014

May 14-15, 2014 | ICC ExCeL, London - At Adobe Summit London 2014, you’ll learn from the marketing leaders who are driving innovation in experience-driven commerce, measuring across channels, creating and managing the consumer profile, and enabling consistent, highly personalised experiences that lead to conversion. Come to Summit EMEA and discover how to thrive as a marketer in a world where everything is digital.

April 7, 2014
cmswire ecommerce
News | April 7, 2014

By David Roe | Mar 11, 2014 - Adobe Marketing Cloud can make even the most sophisticated marketing campaigns easy to develop. Now it's enhancing its e-commerce options through a formal integration with Elastic Path.

April 2, 2014
News | April 2, 2014

By Scott Raynovich | Mar 25, 2014 Will Adobe become the go-to company for all digital marketing technology? Company executives, speaking at the Adobe Summit in Salt Lake City today, certainly paint that picture. But a dynamic and expanding industry proves there is room for plenty of other players, as digital marketing complexity expands.

April 1, 2014
News | April 1, 2014

Mar 25, 2014 - "All retailers are scared because of Amazon and eBay," says Linda Bustos, the director of ecommerce research for Elastic Path Software, which makes ecommerce software. "They are covering the entire long tail and seem to have every niche covered." That leaves you with two ways to stand out: via the products you sell or the online retail experience you're able to offer customers....

February 25, 2014
Adobe Summit 2014

February 7, 2014
CMS Wire A Look at Elastic Path
News | February 7, 2014

As part of a three-part mini-series, today we'll look at how Elastic Path tackles the problem with API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.

January 28, 2014
News | January 28, 2014

At Mashery's Business of APIs Confernece, Sal Visca, CTO of Elastic Path, discusses how to build intelligent, context relevant APIs that developers will want to use.

December 11, 2013
News | December 11, 2013

12 Tips to Boost Post-Holiday Sales: Get Elastic author Linda Bustos and other ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush -- and get new customers during the January doldrums.

December 11, 2013
News | December 11, 2013

For brands going forward, Linda Bustos, director of e-commerce research at Elastic Path, says integrating social activity into sites (as U.S.-based department store Nieman Marcus did by incorporating style tips from Facebook fans into its online mag) as well as bringing digital experiences to life in store, will be the big opportunity for brands. “Social is very powerful for brands but ideally you want to monetize it,” she says. “So the integration must exist.”