Monetizing Online Video: Ecommerce Research Paper

Online video has exploded in the last three years as more and more viewers demand and watch video for education and entertainment. YouTube is now the second biggest search engine after Google.

Despite the abundance of free online video available, many consumers are willing to pay for content. Service providers and content owners must better understand the consumer attitudes and behaviors surrounding online video to attract and monetize prospects. With few precedents to look to, companies should test multiple payment models, offer types, and functionality to find combinations that resonate with customers. Incremental improvements will help content and service providers increase customer acquisition, loyalty, and lifetime value.