Cashing in on the Smartphone Gaming Boom
The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. According to Mintel's, "The US Mobile Gaming Market - May 2011", U.S. mobile phone and tablet gaming sales hit $898 million in 2010, doubling 2005 figures.
With smartphone and tablet sales on the rise, games being the leading category in the App Store and Android Market, and cloud gaming poised to take off, the future of mobile gaming looks very rosy indeed. Both Mintel and eMarketer are forecasting revenues to top $1.5 billion by 2014-15.
To profit from the mobile gaming boom, Elastic Path offers a number of recommendations aimed at app stores and game publishers. These include broadening portfolios to appeal to diverse audiences, improving title discovery, integrating robust social features, continuing to innovate with freemium games, and working with advertisers to promote products in-game.