The Future of Newspapers and Magazines in the Digital Era
In today's fragmented digital media landscape of multiple devices and high broadband penetration, traditional publications are losing paid subscribers and becoming just another source of content. With Facebook, Twitter, and the like increasingly attracting more consumers and advertising revenue, magazine and newspaper publishers must look beyond slashing prices and building airtight paywalls if they are to survive.
How can media companies adapt to changes in content consumption and marketplace innovations? Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can help newspaper and magazine publishers remain competitive in this rapidly evolving digital era.
Elastic Path's consumer research report on newspapers and magazines reveals:
- Why and how consumers are reading digital content
- What content and features might persuade consumers to open their wallets
- Which monetization models are worth exploring beyond traditional subscriptions
- And more...