Ecommerce Integration with Elastic Path
The Digital Commerce Engine has been deployed by more than 250 clients worldwide, each with their own unique IT environment. Because monetizing digital goods and content successfully requires innovation and differentiation, the winning mix of technical solutions is different for every business. For this reason, Elastic Path is committed to making the Digital Commerce Engine easy to integrate with other leading vendors in the digital commerce ecosystem.
Whatever combination of commercial products, open source solutions, or home grown software your business relies on, you can be confident that Elastic Path will integrate smoothly into your ecosystem. Whether implemented by Elastic Path's professional services team, a delivery partner, or your own internal developers, the agility and flexibility afforded by our digital commerce architecture has enabled successful integrations with an incredible range of complementary software and services.
Selected Integrations
Payments
The Elastic Path ecommerce platform comes pre-integrated to both CyberSource and PayPal, allowing use of these providers out of the box. Additionally, enterprises have integrated Elastic Path to internal payment services and the following third party providers. Read more about billing and payments.
Analytics, Multivariate Testing, and Site Performance Monitoring
Enterprises commonly integrate with web analytics platforms to gain insights into customer behavior and test changes in an effort to reduce customer friction and maximize online revenues. The Elastic Path ecommerce platform also supports price testing through an out-of-the-box integration with Adobe® Test&Target™.
Geolocation
The Elastic Path ecommerce platform comes pre-integrated to the Quova geo-ip service, allowing enterprises to personalize the customer experience based on geolocation. Geolocation can also be useful in meeting trade compliance requirements.
Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and Customer Relationship Management (CRM)
Many enterprises have invested heavily in ERP to act as the hub for business information across the organization. The Elastic Path ecommerce platform is frequently integrated with ERP and CRM systems to manage order fulfilment, synchronize inventory levels, or manage customer interactions.
Content Management Systems (CMS)
Web content management systems are used in nearly all ecommerce deployments. In some cases the CMS is completely responsible for the management of the customer experience. In other scenarios, it's used to manage the workflow and content related to catalog data, templates/css, or other site imagery. Read more about content management systems (CMS).
Portal
In some environments a portal is used to present the store and other content to the end customer. The Elastic Path ecommerce platform has been integrated with the Oracle WebLogic Portal.
Middleware and Enterprise Service Bus (ESB)
In some cases, the Elastic Path ecommerce platform is directly integrated to client infrastructure such as ERP, CRM, Payments, etc. However, in other cases the actual systems being talked to are accessed as services via an enterprise service bus or other middleware technology. Elastic Path has been integrated with middleware technologies from the following vendors.
Shipping Calculators and Address Validation
In order to reduce fraud and provide accurate shipping data for customers, many enterprises integrate the Elastic Path ecommerce platform with third party address validation and shipping calculation services.
Tax Calculation
In order to reduce risk and improve management of ever-changing and complex tax rules, especially when selling into a broad set of geographies, enterprises commonly rely on third party tax calculation services.
Product Reviews
The shift of power from brand owners to the end consumer continues, and, today, peer-generated catalog content is more important than ever. The Elastic Path ecommerce platform comes pre-integrated to PowerReviews, providing customer review capabilities out of the box.
Search and Merchandising
Suggesting the right products to the right customers has a major impact on average order value. Enterprises rely on leading edge third parties to deliver a highly personalized shopping experience and to maximize online revenues.
Affiliate Management
Enterprises often leverage affiliates in order to expand their presence and drive more traffic towards their websites. The Elastic Path ecommerce platform has been integrated with the following affiliate management tools.
Email Marketing
In order to manage email communications for marketing campaigns, enterprises have leveraged a number of solutions.
