Ecommerce Integration with Elastic Path
Elastic Path has been deployed by more than 250 clients worldwide, each with their own unique IT environment. Because monetizing digital goods and content successfully requires innovation and differentiation, the winning mix of technical solutions is different for every business. For this reason, we're committed to making the Elastic Path Commerce Engine easy to integrate with other key vendors that participate in the ecommerce ecosystem.
Elastic Path has been successfully deployed with almost every popular payment processor. In addition, customers who choose to maximize their recurring revenue with our cloud-based Subscription Management capabilities now have even more flexibility in the billing and payment arena, including the ability to automatically hot-swap between transaction processors to maximize redundancy and savings. Read more about billing and payments.
Analytics, Multivariate Testing, and Site Performance Monitoring
Enterprises commonly integrate with web analytics platforms to gain insights into customer behavior and test changes in an effort to reduce customer friction and maximize online revenues. Elastic Path works with several of the most common service providers in this space.
Elastic Path comes pre-integrated to the Neustar® Quova® IP Geolocation service, allowing enterprises to personalize the customer experience based on their geographic location. This service can also be useful in meeting global trade compliance requirements.
Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and Customer Relationship Management (CRM)
Many enterprises have invested heavily in ERP to act as the hub for business information across the organization. Elastic Path is frequently integrated with popular ERP and CRM systems to manage order fulfilment, synchronize inventory levels, or manage customer interactions.
Content Management Systems (CMS, WCM, CEM, WEM)
Some form of web content management system is utilized in virtually all ecommerce deployments. In some cases, the CMS is responsible only for the management of the customer experience. In other situations, it's also used to control content and workflow related to catalog data, templates, CSS, or other commerce-related assets. With the patent-pending Elastic Path Cortex touchpoint broker, our partners have been able to embed Elastic Path commerce capabilities into CMS-driven ecosystems in under two weeks using only a single developer. Read more about content management systems (CMS).
In some environments a portal is used to present the store and other content to the end customer. Elastic Path has been integrated with the Oracle® WebLogic Portal.
Middleware and Enterprise Service Bus (ESB)
In some cases, Elastic Path has been directly integrated to client infrastructure such as ERP, CRM, and financial systems. In other deployments, we connect via an enterprise service bus or other middleware technology. The platform has been integrated with popular middleware technologies from the following vendors.
Shipping Calculators and Address Validation
In order to reduce fraud and provide accurate shipping data for customers, many enterprises integrate Elastic Path with third party address validation and shipping services.
In order to reduce risk and improve management of ever-changing and complex tax rules, especially when selling globally, our customers frequently rely on our integrations with external tax compliance services.
The shift of power from brand owners to consumers continues, and, today, user-generated product content is more important than ever. Elastic Path easily integrates with leading product review solutions such as PowerReviews® and Bazaarvoice®.
Search and Merchandising
Suggesting the right products to the right customers has a major impact on average order value. Many of our customers supplement the advanced search and merchandising capabilities of the Elastic Path Commerce Engine with complementary solutions from third-party vendors.
Enterprises often leverage affiliates in order to expand their presence and drive more traffic towards their websites. Elastic Path has been integrated with the following affiliate management tools.
In order to manage email communications for marketing campaigns, enterprises have leveraged a number of solutions that have been integrated with Elastic Path.