Digital Commerce Engine Strategic Features
At the heart of the Digital Commerce Engine are strategic capabilities which our customers have identified as crucial to the success of any business monetizing digital goods and content. Every feature includes source code and leverages our exclusive Digital Commerce Architecture to streamline customization.
Subscriptions
Be ready for the subscription economy. The Digital Commerce Engine empowers companies to generate recurring revenue by merchandising and monetizing digital goods, content, and services on a subscription basis. Several pricing models may be marketed, including integrated products that combine a one-time payment with unique periodic charges for different entitlements. This feature integrates with Differential Pricing, which enables the creation of rich subscription models with customized prices that modulate based on customer segment and relationship context. For customers that wish to manage the entire subscriber lifecycle, Elastic Path offers a full-featured subscription billing and management solution.
Bundles
The Digital Commerce Engine enables products, services, and content to be assembled in a choice of fixed, dynamic, or nested bundles. Fixed bundles are purchased with all items included. Dynamic bundles allow consumers to configure their own packages. Nested bundles are comprised of other bundles, which allows for the creation of complex product offerings while maintaining a streamlined user experience. For merchandisers of digital goods and content, this can be an effective tool for improving average revenue per user (ARPU).
Differential Pricing
Differential pricing is a feature that modifies the prices offered to consumers at different stages in their digital relationship with an enterprise. Merchandisers associate one or more price lists to each group of products or services, and then create price list assignments to determine which rates are offered to a customer segment at any given time. Pricing goods and services in this way can help to build significant loyalty and retention into digital relationships.
Digital Product Information Management
Effective digital commerce requires a powerful, flexible catalog that can represent the many attributes and characteristics that are unique to digital goods, services, and content. The product management functions of the Digital Commerce Engine provide the agility to model products in this way, reducing the effort and cost associated with modifying or customizing traditional retail catalog systems for use with today’s emerging business models.
Personalization
Personalization in the Digital Commerce Engine is accomplished through an advanced rules-based engine that generates a relationship context based on consumer behavior, segmentation, device preference, and current activity. Many strategic and foundation features, including Differential Pricing and Dynamic Content, leverage and use these rules to deliver targeted experiences to individual customers based on their relationship context.
Promotions
Multiple promotion types are provided in the Digital Commerce Engine to support a wide range of digital marketing objectives. Product promotions are used to make specific content, products, or services more attractive to all consumers through direct discounting. Order or shopping cart promotions are used to encourage customers to increase consumption by providing incentives for purchases over a certain value or threshold. Coupon promotions can be offered to encourage loyalty, increase customer lifetime value (CLV) metrics, and encourage new users to establish a deeper digital relationship with your enterprise.
