Rapid Business Transformation
If you are looking for a better way to interact with your customers and create compelling digital experiences across touchpoints, you need to sell in ways that are unique, organic, and creative.
Architect your customer experience with fluidity and agility
Elastic Path® Cortex Business API puts control into the hands of the digital marketer. Every resource within your enterprise is available at your fingertips to craft your digital experience, whether embedding commerce in a new touchpoint, creating a loyalty program or monetizing content with entitlementsCreate Contextualized Purchasing Experiences
Cortex natively embeds commerce components such as profile, entitlements, and payment processing in ways that make sense to your customer based on the device or application they are using.Accelerate your time to market
Rapidly create new offerings and bring advanced selling capabilities to any customer experience with our patent-pending dynamic resource linking and streamlined hypermedia controls which work together to provide your technical team efficient business development tools.Future-proof your business
Elastic Path® Cortex API is open, secure and extensible, allowing enterprises to maximize every opportunity for growth through collaborations, partnerships and acquisitions.
Explore Every Opportunity
The internet is no longer just the web; its mobile, tablet and wearable devices. Increase customer lifetime value across these touchpoints with innovate digital commerce experiences.
The Textbook of the Future
Students prefer learning on their tablets instead of being tethered to a PC or traditional textbook. Publishers want to monetize their valuable content. The Textbook of the Future combines dynamically generated text, graphics, video, and interactive content to create an engaging multi-media learning tool. Cortex natively monetizes the content in the context of the student’s learning experience by embedding discounts, promotions and bundles in the chapters and extended learning material.
Mobile Apps
Create contextualized, embedded shopping experiences.
Wearable Tech
Extend your brand to smart watches and Google Glass.
Mashups
Open up your API to internal and external partners.
Connected Cars
Rapidly launch new touchpoints as they emerge.
With Cortex the possibilities are endless.
Share this with your tech experts
Transforming your digital assets and services into outstanding generators of revenue requires technical prowess. Learn more about how Cortex puts extensive capabilities into the hands of your technical team.
Request a Cortex briefing
From smart watches to Google Glasses, let us show you all the benefits Cortex brings to the table to drive more revenue per customer across web, social and mobile.
Want the technical details?
Cortex prepares you for the future by dramatically reducing implementation time, enhancing security, and improving performance. Come explore the technical underpinnings of the world’s greatest API.