| Multi-Store Manager |
Run multiple independent or related storefronts on a single Elastic Path implementation/infrastructure. Each store can have its own unique look, product mix, pricing, promotions etc. |
Increase traffic, affinity and sales by operating multiple stores each customized for specific products, brands, customer segments, geographies etc. |
| Comprehensive Catalog Management |
Complete control over an unlimited number of products and product categories including SKUs, product display, pricing and inventory management. Also accommodates digital items (e.g. MP3 files). Support for multiple catalogs and virtual catalogs |
Increase conversion by easily categorizing and displaying products for maximum sales. Inventory management helps ensure products are always available. Enable suppliers to manage their own catalogs & create virtual catalogs to provide customized catalogs for different stores or customer segments. |
| Featured Products |
Display new, high-margin, hot-selling or close-out products by prominently on category and search result pages |
Maximize sales of high-margin items or help clear close-out merchandise |
| Automatic Related Product Recommendations |
Automatically display product cross-sell recommendations based on the purchase history of previous customers (“Customers who bought this item also bought…”). No configuration required |
Increase sales by highlighting related items that previous actual customers purchased along with the product under consideration; no manual configuration required |
| Top Sellers |
Display the top-selling items in the store, either on the site home page or on category pages, for a defined time period |
Help customers make decisions and increase sales by showing what other customers are buying |
| Flexible Promotion Engine |
Highly flexible, easily configured promotions such as fixed dollar discount, percent discount, buy n of X and receive a discount on Y, buy n of X and receive Y free, free shipping and so forth. Promotions can be limited (e.g. time interval, minimum order quantity, minimum order value, specific item exclusions etc.). Promotions are configured graphically with no coding required. More complex or specific promotion actions may be coded and then invoked graphically |
Increase sales or move close-out merchandise with targeted promotions. Easy-to-use graphical promotion editor enables non-technical marketing or merchandising staff to create, test and edit promotions without technical assistance |
| Recently Viewed Products |
Display a summary of the last n products viewed in the store (typically in the shopping cart) |
Increase sales by reminding customers of recent views and providing instant navigation back to these items |
| Multi-SKU Products (Product Variations) |
Support for products that have multiple SKUs corresponding to minor variations such as colour, size, fabric etc. Without this capability, each variation must be a separate product, confusing site search & navigation for the customer |
Increase sales by helping customers find products easily and then offering/highlighting multiple size or colour options etc. |
| Storefront Inventory Display |
Retailer may choose to display the current inventory on each product page (inventory can be omitted). For multi-SKU products, the inventory displayed is specific to each product variation |
Encourage prompt purchase and reduce customer disappointment by enabling customers to track on-hand stock |
| Tiered Pricing |
Assign fixed dollar discounts or percent discounts to different levels of order quantity (e.g. 10% discount on 5 – 10; 20% discount on over 10) |
Encourage higher order quantities or reward high-quantity shoppers with quantity-based price discounts |
| Promotional Coupons |
Customers must enter a coupon code in order to receive a discount; coupon codes may be used multiple times |
Generate excitement and increase sales with coupons. Track the effectiveness of specific marketing campaigns |
| Gift Certificates |
Purchase and redeem electronic gift certificates. |
Increase sales and be introduced to new customers by offering gift certificates |
| PowerReviews Integration |
Customer-written reviews provide relevant, credible, up-to-date site content to help customers make purchase decisions with confidence. After easy initial integration, reviews are updated automatically with no ongoing maintenance required |
Offermatica A-B testing found a 15% increase in overall conversion and a 26% increase in overall revenue per visitor using PowerReviews. No charge for basic PowerReviews service and no ongoing resource requirement |
| Dynamic Image Engine |
Automatically generates images of specific sizes on demand from a single master image |
Greatly reduced time and cost of image production and upload |
| Easy Overview Reporting |
Fast, easy access to real-time information on orders, new registrations, low stock, returns/exchanges etc. |
Up-to-the-minute feedback on store performance to compare to historical information or gauge the results of new campaigns |
| Analytics Integration |
Elastic Path believes understanding the performance of your online store is critical and demands best-of-breed analytics tools from industry specialists. Consequently, Elastic Path is designed to integrate quickly and easily with most major analytics platforms such as WebTrends, WebSideStory, HBX & HitBox, Omniture, ClickTracks, Google Analytics, SiteBrand, ThinkMetrics and Coremetrics |
Optimize the performance of your store with information from the best and most comprehensive analytics tools in the industry (including no-charge tools such as Google Analytics) |
| Easy Product Import & Bulk Updates |
Wizard to import catalog and customer data from CSV files into Elastic Path. Also enables easy updates to existing product data. Has been tested to import catalogs containing over 1 million products. |
Fast, easy migration of an existing store to Elastic Path. Allows easy updating of product prices, descriptions etc. |
