IT and Developers
| Feature | Description/Advantage | Benefit |
|---|---|---|
| Search Engine Optimization | SEO-friendly URLs created automatically from product descriptions. Common barriers to hand-tuned SEO have been eliminated. Included CSS page templates incorporate best practices for search engine optimization (e.g. table-less layout places content first, high content-to-code ratio) | Reduced site development time, highest layout flexibility and best possible natural search results from resulting pages. More effective hand-tuned SEO faster (if retailer chooses to pursue hand-tuning) |
| Filtered (faceted) Navigation | Enhanced product browsing integrated with industry leading search engine optimization delivered out-of-the-box. Most third-party products interfere with search engine optimization | Reduce cost, complexity and skill requirements by eliminating the need for third-party products and complicated configuration work (often involving consultants) |
| Multi-Language & Multi-Currency | Translations for universal store areas are done in data files | Mass translations of store elements are fast and easy, reducing time and resource requirements |
| Feature | Description/Advantage | Benefit |
|---|---|---|
| Multi-Store Manager | Run multiple independent or related storefronts on a single Elastic Path implementation/infrastructure with shared catalog and configuration information. Multiple stores can be managed from one instance of the Commerce Manager application. | Creation and management of multiple stores is fast, easy and economical, leveraging your existing hardware, software, store configuration (e.g. catalogs), customizations & skills. “Virtual catalogs” simplify and accelerate store creation & management |
| Dynamic Image Engine | Automatically generates images of specific sizes on demand from a single master image | Reduced cost and effort – no need to integrate with 3rd-party image management utility |
| Reference Store Included | Complete reference store provided, including templates to implement SEO best practices | Fast implementation/time-to-market with proven search engine optimization to maximize site traffic through natural search |
| Feature | Description/Advantage | Benefit |
|---|---|---|
| Written in pure Java with industry-standard frameworks and tools | Rich functional capabilities. Strong development tools. Fast, easy integration, customization and enhancement with readily available skills. Maximum reliability and flexibility | Better functional possibilities to provide unique ecommerce features; shorter time to value and lower TCO |
| PowerReviews Integration | Javascript snippets can be dropped directly into page templates to retrieve and display PowerReviews content | Fast, easy integration of PowerReviews with no additional coding required |
| Paypal Express Integration | Paypal-specific API provides additional functions required by Paypal Express | Fast, easy deployment of Paypal payment processing |
| Google Checkout Integration | Google-specific API provides additional functions required by Google Checkout | Fast, easy deployment of Google Checkout payment processing |
| Storefront & Commerce Manager Source Code Provided | Access to Storefront and CM source code enables extensive customization and integration with existing processes and back-end systems | Simplifies and accelerates implementation of key integrations or differentiating features |
