Ecommerce Shopping Cart

Reduce cart abandonment and capture future sales

Your goal is to convert as many browsers as possible into buyers. Unfortunately, shopping cart abandonment is a major problem for online retailers and most ecommerce purchases don't happen until after the first visit. The Elastic Path shopping cart is designed specifically to reduce cart abandonment and increase the likelihood of future sales.

Lift conversions by providing complete information before asking for personal details

Increase your ecommerce shopping cart conversion rate upwards of 35%! Most customers won't register just to get an accurate cost estimate. With Elastic Path, the total estimated price - including shipping, promotions and taxes - can be calculated and displayed on the shopping cart page even without customer registration. So customers have an accurate idea of the all-up purchase price prior to beginning checkout process or customer registration.

Make it easy for your customers to purchase when they're ready

Catalog shoppers have long earmarked interesting pages so the items are easy to find when they're ready to buy; now you can provide the online equivalent. With wishlists and recently-viewed-product lists, Elastic Path Commerce makes it easy for your customers to remember all the items they've considered and to buy them when they're ready (or to send the list to others as a subtle hint!). Recently-viewed lists and wishlists are even maintained for unregistered browsers to encourage them to become customers!

Use ecommerce shopping cart best practices such as:

• product image thumbnails
• savings notifications
• editable quantities
• coupon code entry
• running totals
• continue shopping quick links
• cross selling
• recently viewed products

See the Elastic Path shopping cart and checkout in action in this short checkout video (3.5 minutes).