Ecommerce Ratings and Reviews

User reviews are proven to boost conversion and order value

Independent testing by Offermatica concluded that use of PowerReviews generates a 15% increase in overall conversion and a 26% increase in average revenue per visitor.
This isn't surprising, because research also clearly shows that customers want and use customer-generated reviews to help them make decisions comfortably.

• 58% of consumers "strongly prefer" or "somewhat prefer" ecommerce sites with peer reviews (Marketing Sherpa, 2007)
• 92% of shoppers find customer reviews "extremely helpful" or "very helpful" in making informed purchase decisions (Etailing Group and JC Williams)

That's why Elastic Path partners with PowerReviews to offer user-generated reviews. In addition to increased sales, other proven benefits include:

• Increased customer satisfaction, trust and loyalty
• Fewer returns
• Improved SEO because of customers' keyword-rich descriptions (complete with spelling variations and typos)
• Insight for marketing managers for promotions and merchandising
• Content that can be used in email campaigns, offline ads, print catalogs, in-store signage and even Internet, print and television ads
• Feedback for product improvements

PowerReviews integrates easily into your store and the service is free to retailers who share their reviews with Buzzillions.com, the PowerReviews shopping portal. All Buzzillions.com reviews drive traffic with a link back to the providing store (affiliate fee is charged).