Ecommerce Promotions & Pricing

Sell more with discounts and incentives

In person or online, promotions excite shoppers and entice them to make that purchase. Elastic Path Commerce's flexible promotion engine and graphical rule editor allow non-technical people to create targeted promotions quickly and easily with absolutely no programming.

The flexible engine supports many common promotions

Tiered Pricing
Straight Discount
Discount can be fixed amount (e.g. $10) or a percent of purchase
Can require minimum order total
Buy n of Product X and get a discount
Encourages volume purchases
Discount can be fixed amount or percent
Buy n of Product X and get one free
Buy Product X and get discount on Product Y
Discount can be fixed amount or percent
Can be a free gift offer ("Buy X and get Y free") with a 100% discount
Free Shipping

Full control and flexibility

To ensure your promotions drive the desired business results, they can be controlled in many ways:

  • Time restrictions (start and end dates and times)
  • Minimum purchase requirements (e.g. $50 minimum)
  • Product exclusions (e.g. all mens' running shoes except sizes 10 & 11)
  • Customer requirements (e.g. first-time customers only)
  • Coupon code requirements (customers must enter promotional coupon code)

For more complicated promotions, custom rule components can be programmed and imported into the system; non-technical business users can then use these components to create custom promotions with the graphical rule editor.

Motivate larger orders with tiered pricing

One Elastic Path retailer saw an 8% increase in average order size!

Price tiers can be created for any product variation. A price tier can be either a dollar amount or a percentage discount. For example, a product variation might look like:

  • Up to 4: Regular price
  • Quantity 5 - 8: 10% off
  • Quantity 9+: 20% off

Learn how to use promotions to expand orders or accelerate purchases with our Promotions Datasheet. Or watch a short Promotions Video to see how to create promotions (< 4 minutes).