Multi-Store Management

Tailor multiple stores to specific customers, brands or geographies easily and cost-effectively

It's no secret that the right "look & feel," product mix and pricing are critical to the success of an online store. In fact, there are many examples of even small site changes making big impacts on conversion - and many consulting companies offering to optimize your store for your target customers.

Yet most online retailers try to serve all customers, all brands and all geographies with a single store because it has been too difficult and expensive to manage multiple stores.

With Elastic Path Commerce, this is no longer the case! You can now manage multiple stores - as many as your business requires - easily and inexpensively. Each store can have its own:

  • Graphics, look and feel
  • Navigation
  • Product catalog & pricing
  • Merchandising
  • Promotions
  • Shipping options
  • Checkout process

Common elements such as tax categories can be shared between stores to reduce setup and duplication.

Regardless of how you design your stores, administrators can manage all the stores for which they are authorized from a single screen and CSRs can work with customers and orders from any store for which they are authorized from a single screen. So your staff can operate efficiently no matter how many stores you operate.

Designed for Multi-Store from the Ground Up

Elastic Path Commerce was designed for multi-store deployments right from the start with several specific architectural and security features to improve performance, simplify administration and optimize resource utilization:

  • All stores can run on a single hardware/software infrastructure
  • All stores access a single database instance
  • "Virtual catalogs" enable as much (or as little) sharing of catalog information between stores as you wish - each store can have a unique catalog or offer identical products at different prices etc.
  • Granular control over CSR permissions down to specific stores or catalogs
  • In-site search consolidates functions and indices for all stores in one place for optimal performance, increased scalability and reduced maintenance

And unlike some ecommerce platforms, Elastic Path imposes no artificial licensing restrictions such as one store per license or per CPU; you expand your infrastructure only when your customer traffic demands it - and that's not a bad problem to have!