Ecommerce Checkout

Efficient checkout helps boost conversion

Research and experience show that a simple, helpful checkout reduces cart abandonment and increases conversion.

The Elastic Path Commerce checkout is designed to remove all barriers to checkout by providing shoppers with complete information and a straightforward process. Shoppers can see an estimate of the total purchase price - including taxes, shipping and promotions - without registering or even signing in.

Customers who proceed to checkout can do so with a number of options:

• sign into an existing store account
• create a new store account
• annonymous guest checkout

Registered customers can save shipping address and credit card information for faster checkout in the future or can decline this option if they are uncomfortable allowing the store to save personal information. Customers are led through a short series of simple, logical screens and provided with both an order confirmation screen and email.

See the Elastic Path shopping cart and checkout in action in this short checkout video (3.5 minutes).