eCommerce Analytics

Make better decisions

To effectively gauge the performance of your ecommerce store and determine how to improve it, you need insight into who is shopping, where they're coming from, what they're doing, what's working and what's not. eCommerce analytics provides that insight with data such as: traffic sources and referrers, most effective keywords, organic and paid search results, most visited pages and products, customer navigation patterns, cart abandonment, conversions etc.

Analytics has evolved into a highly specialized field and, because of its importance to your business, Elastic Path believes you should leverage best-of-breed analytics tools. For this reason, Elastic Path does not ship its own ecommerce analytics engine. Instead, Elastic Path Commerce integrates quickly and easily with most major analytics platforms such as Omniture, Google Analytics, WebTrends, ClickTracks, ThinkMetrics and Coremetrics.