Telecom

Cortex API Touch Point: Make purchases directly from your cable provider. Play Video	Cortex API Touch Point: Top up telecom data, voice, and OTT bundles on your handset. Play Video	Why HTML5 Should Replace Native Apps for Ecommerce Predicting that HTML5 will begin to replace native apps in mobile commerce strategies can be somewhat controversial. This post goes over why HTML5 should replace native apps for ecommerce, and provides the rationale behind it. Read "Why HTML5 Should Replace Native Apps for Ecommerce"
Why Are Telecoms Dead Last in Email Effectiveness? In the Email Tracking Report 2012, the DMA asked consumers “who does email well?” and ranked results by sectors. Being constrained to what it can offer to consumers, telcoms finished dead last. This post looks at what telecoms can do to improve their email marketing effectiveness. Read "Why Are Telecoms Dead Last in Email Effectiveness?"	Market Overview: Digital Commerce Solutions 2011 In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected consumer is eschewing the traditional ownership model of buy, download, install, and use. Read "Market Overview: Digital Commerce Solutions 2011"	Carrier Billing: Understanding the Other Alternative Payment Alternative payments like PayPal, Google Wallet and Amazon Payments are often offered alongside credit card options at the checkout. These alternative forms of payment often have stored shipping and billing information, leading to fewer errors and a faster checkout process. Carrier billing is a mobile payment method that bills purchases from third party vendors of digital products. Read "Carrier Billing: Understanding the Other Alternative Payment"
Beyond Minutes: How To Sell Value-added Services to Mobile Customers As basic connectivity becomes a commodity, telcos are turning to a vast array of services in an effort to differentiate themselves and boost their margins. But designing and operating a content ecosystem is entirely different from selling devices and plans. In this webinar, we discuss how communication service providers can successfully integrate the two into a compelling and coherent customer experience. Watch the Ecommerce Webinar "Beyond Minutes: How To Sell Value-added Services to Mobile Customers"	Keeping Customers: Reducing Churn Through Support and Upgrade Optimization Retaining and engaging mobile and broadband telecommunications customers involves more than just optimizing the upgrade and renewal process. Join Linda Bustos, author of the Get Elastic blog, as she discusses how telecoms can better support the customer relationship over the lifetime of the contract through top-notch self-service tools. Watch the Ecommerce Webinar "Keeping Customers: Reducing Churn Through Support and Upgrade Optimization"	Optimizing the Customer Journey for the Complex Sale From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telco industry. Join Linda Bustos, author of the Get Elastic blog, as she discusses how telecom enterprises can simplify their notoriously complex online experience to increase customer acquisition. Watch the Ecommerce Webinar "Optimizing the Customer Journey for the Complex Sale"

Telecom

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