Mobile Commerce

As the fastest-growing channel for the sale and distribution of digital goods and services, mobile commerce will play an increasingly important role for the most innovative companies. Our resources address the most frequently asked questions from retailers, distributors, and other enterprises about developing and implementing a mobile commerce strategy.

Are You Ready for the New Mobile Commerce? Learn about the ecommerce risks and rewards of properly leveraging digital-focused multi-channel 2.0. View PDF	Mobile User Experience 30 key design principles for good mobile experience. Download report	Marketing Your Mobile Application Once and enterprise has invested in building an iPhone, Android or Blackberry app, it is time for the marketing team to drive adoption of the app… View Blog Post
The Dos and Do Nots of Mobile Applications When building that first mobile app, be careful to focus on user experience and delivering value to customers… View Blog Post	Mobile Commerce Usability: Home Pages and Navigation While most companies have enough challenge optimizing for the web, along comes the mobile web with its own demands, usability challenges and opportunity… View Blog Post	So You Want to Build a Mobile App? 8 Things to Consider This post examines 8 things enterprises should carefully consider and evaluate before committing to developing their first mobile app… View Blog Post
Driving Offline Sales With Your Mobile Application Many businesses are investing in mobile apps, not primarily to drive transactions directly from this new channel, but to drive offline sales… View Blog Post	Cashing in on the Smartphone Gaming Boom With smartphone and tablet sales on the rise, games being the leading category in the App Store and Android Market, and cloud gaming poised to take off, the future of mobile gaming looks very rosy. Read the latest consumer research report to learn more about consumer attitudes toward mobile gaming, and how you can profit from the mobile gaming boom Read More	Mobile commerce strategy: mobile app vs mobile optimized website. Play Video

Mobile Commerce

Resources