Commerce Strategy

Our commerce strategy resources provide long-range business and technical guidance in areas such as monetization, marketing, customer acquisition, and software ecosystems, which can help enterprises establish the most effective way to sell next-generation products and services.

Forrester Research Report Market Overview: Digital Commerce Solutions 2011. Today's digitally connected consumer wants instant access anywhere, anytime, to digital goods and content across all of their devices. Register for your complimentary copy of this Forrester Research report to learn more about virtual ownership models and digital ecommerce solutions in the market today. Read More	Enterprise Strategies for Capitalizing on 2012 Digital Disruption Trends Now that consumers have embraced a variety of digital platforms, from tablets to phones to game consoles, they have signaled their readiness to adopt new, disruptive product experiences - content companies are in the perfect position to ride this wave of disruption first. Pre-register to learn how market leaders are building better product experiences, forging stronger relationships with consumers, and doing all of this faster than ever before. Watch this webinar	A Look Inside Tomorrow's Digital Commerce Platform Digital disruptors like Apple, and Netflix have discovered that consumers are willing to pay for content when the user experience is right, but many traditional media firms haven't been able to initiate the metamorphosis required to appease this digital appetite. Watch this webinar featuring Forrester Research Inc. Senior Analyst Peter Sheldon as he discusses why media firms need to invest in their underlying commerce technology to ensure they can effectively manage customer entitlements, flexible subscription models and custom content bundles in the quest to stay relevant and competitive. Watch this webinar
Shopping APIs and How They Future-proof Your Business In this webinar special guest Forrester Research Inc. Vice President and Principal Analyst Brian Walker discusses how shopping APIs support enterprises in the future-proofing of their ecommerce technology capability. Watch this webinar	Digital Disruption Is Happening. Content & Online Service Providers Must Be Ready To Adapt Watch this on-demand webinar featuring special guest Peter Sheldon, senior analyst at Forrester Research Inc., as we uncover new ownership and delivery models surfacing today, and discuss what to consider when evaluating digital commerce solutions. All registrants will also receive a complimentary copy of the newly released Forrester Research report, "Market Overview: Digital Commerce Solutions 2011" Watch this webinar	Bringing digital commerce everywhere Play Video
Elastic Path Digital Commerce Engine 6.4 Feature Guide The Elastic Path Digital Commerce Engine is a powerful, flexible software platform leveraging patent-pending technology that enables enterprises to manage and sell digital goods and content across every connected device and consumer touchpoint. View PDF	Supplementary Digital Commerce API Feature Guide The Elastic Path Digital Commerce API is a unique software solution using patent-pending technology that allows enterprises to quickly and cost-effectively bring the advanced capabilities of the Digital Commerce Engine to any customer experience, on any device or platform. View PDF	How to deliver successful enterprise ecommerce projects Elastic Path examines the best and the worst of enterprise ecommerce projects over the last 10 years and reveals their tips for achieving immediate and long-term success. View PDF

Commerce Strategy

Resources