Resources By Ecommerce Topic
Elastic Path publishes original research and content on issues affecting the ecommerce industry. We offer strategic thinking, insights, and best practices to help enterprise customers sell more digital goods and services online.
Learn about how enterprises can generate recurring revenue with inventive content monetization models, the strategies that Fortune 500 companies have used to successfully expand their global ecommerce footprint, and industry best practices that can help businesses thrive in a multichannel 2.0 environment. Elastic Path has the expertise and thought leadership to help enterprises succeed at creating commerce that is frictionless, social and everywhere.
Commerce Strategy
Our commerce strategy resources provide long-range business and technical guidance in areas such as monetization, marketing, customer acquisition, and software ecosystems, which can help enterprises establish the most effective way to sell next-generation products and services.
Digital Goods
These resources explore the challenges and opportunities specific to the sale and fulfillment of digital products and services. As online software, book, and media distribution rapidly overtakes traditional fulfillment, our expertise can help enterprises succeed in this emerging and evolving channel.
Merchandising
Merchandising resources provide tactical and strategic solutions to common ecommerce storefront issues that range from usability and layout to pricing and promotions. With deep roots in both retail and digital fulfillment, these insights can help make both immediate improvements and long-term enhancements to the customer experience.
Analytics
Great metrics must measure the right things in order to provide actionable insights about site performance and customer behavior. Our analytics resources help take the guesswork out of implementing a measurement program and deciding what, when, and where to test, so enterprises can concentrate on improving numbers.
Optimization
Our optimization resources address a broad range of topics, but with a singular focus on the continuous improvement of all facets of site performance. From increasing customer acquisition using SEO and SEM programs to meeting user expectations for site usability and performance, we provide practical and actionable solutions to the most common ecommerce business challenges.
Implementation
As ecommerce implementations grow in complexity and become deeply tangled in both business and IT decisions, project management for ecommerce projects has become increasingly difficult. Our implementation resources help make sense of topics such as buy vs. build, vendor selection, integrations, and the agile methodology.
Technology
Our technology resources provide insight on areas of specific interest for enterprises considering a complex ecommerce implementation. We specifically focus on applications relevant to the delivery of large digital goods catalogs, such as PIM and content management systems, ERP integration, and cloud deployment.
Multichannel
Multichannel retail can mean many different things, and we consider all of them. From the traditional triad of store, catalog, and online to the infinite digital marketplace of microsites, mobile, app stores, and affiliates, our multichannel resources explore the challenges and rewards of operating a multi-store enterprise.
Best Practices
Covering a broad range of topics (with a particular emphasis on customer experience), our best practices resources survey innovative and successful solutions to common ecommerce issues. With deep experience in digital goods and services, we also share insights about best practices for industry verticals such as media, software, and telecom.
Mobile Commerce
As the fastest-growing channel for the sale and distribution of digital goods and services, mobile commerce will play an increasingly important role for the most innovative companies. Our resources address the most frequently asked questions from retailers, distributors, and other enterprises about developing and implementing a mobile commerce strategy.
Elastic Path
Popular documents and other resources that focus on the Elastic Path Commerce platform as well as our consulting, advisory and implementation services.
