Elastic Path puts ecommerce where it's needed most — in every digital experience. Our features are managed right within content management platforms like Adobe® Experience Manager and OpenText® WEM — giving marketers all the tools they need to monetize in any customer experience, on any piece of glass, at the speed of digital.
Elastic Path gives you advanced ecommerce — including merchandising, pricing, promotions, and customer care — delivered as high-performance APIs that are perfect for integration with web content management or digital experience platforms. Engineered from the ground up to add transactional capabilities to other applications, Elastic Path eliminates the challenges of pulling a standalone commerce suite into your software portfolio.
Elastic Path generates over $6.5 billion in revenue every year for the world's best media, technology, retail, and consumer brands — from specialty market leaders to Fortune 500 and Internet Retailer Top 500 companies. Every feature in our ecommerce platform has been precision engineered to maximize the engagement, conversion, and customer lifetime value (CLV) you get from every digital experience that you create.
Built to work with your marketing software.
It's a fact — the best digital experiences in the world are created using marketing platforms like Adobe® Experience Manager and OpenText® CEM. No ‘CMS-lite' functionality included with any commercially-available ecommerce suite even comes close. That's why Elastic Path was designed and engineered to work in tandem with digital experience software. Using the patent-pending power of our Cortex API orchestration, content and context from all your marketing applications are seamlessly combined with ecommerce in real time to create the ultimate customer experience.
We handle the world's toughest bundles.
No one does bundling like our telecom customers. Every day, these companies turn incredibly complex permutations of goods and services into simple, elegant packages that boost customer satisfaction, conversion rates, and average revenue per user. When you choose Elastic Path, the industry's most powerful and exclusive bundling capabilities are also available to your business. Use them to streamline individual offerings into simple, compelling consumer bundles — and watch your sales skyrocket.
Turn digital conversations into digital sales.
As an innovator, you know that personalization drives engagement, loyalty, and revenue. In fact, your business might already be using a software platform to personalize some of your digital communications. Elastic Path lets you extend the same conversations beyond content into the realm of product discovery, merchandising, and promotions — with a powerful rules-based engine that works with your content management or personalization software to serve up the right offer, to the right person, at the right time.
Personalize your prices just like you personalize content.
Only from Elastic Path, responsive pricing adjusts the prices offered to individual customer segments based on your personalized merchandising rules — no matter where those rules are managed. Thanks to our exclusive CMS Optimized™ technology, dynamic pricing lists can easily be associated with segments from your content management or marketing platform, which finally makes it possible to create engaging, compelling campaigns that seamlessly unite commerce and content.
Route every feature to every touchpoint.
Because all Elastic Path capabilities are supplied as flexible, high-performance APIs, they are ready to deliver consistent, real-time transactional data to every one of your customer channels — from the largest digital billboards and kiosks to the tiniest wearables like Google® Glass. When products, pricing, and promotions are unleashed from the confines of an ecommerce suite and made securely available as a service to your entire enterprise, the possibilities are endless. No other ecommerce vendor has more experience with API-based commerce delivery than Elastic Path.
Product Information Management
No matter what your products are.
Elastic Path goes beyond retail and empowers you to manage attributes and data that are specific to your business. From shirts and software to travel reservations, our adaptable PIM module delivers the flexibility you need to handle any combination of physical or digital products, services, subscriptions, and hybrid bundles — without the effort and risk associated with hacking a conventional catalog designed solely for packaged goods.
Merchandising and Offer Management
Digital Product Information Management
Flexible Product Hierarchies
Fixed and Dynamic Bundles
Product to Category Mapping
Category to Category Mapping
Multiple Store Management
User Experience Themes
Personalization and Segmentation
Public and Limited Use
Coupon Rules Engine
Upsells and Cross-sells
Search Engine Optimization
Search Results Sorting
Recently Viewed Products
Persistent Shopping Cart
Custom User Roles
Configurable Product Types
Bulk Data Import-Export Utility
Staging Synchronization Utility
Shopping Cart Service
View Order Details
Digital Goods Fulfillment
Linear Performance Scaling
View Customer Profiles
Manage Customer Profiles
View Order History
Sales Tax Codes
Granular Tax Value Control