Elastic Path Enhances Ecommerce Site Search With Celebros Partnership
Retailers can Extend the Impact of Ecommerce With Integrated Advanced Search and Navigation Tools
CHICAGO, IL, USA, June 6, 2006 -- Elastic Path Software, the pioneer of flexible ecommerce, today announced a partnership with Celebros, Inc., the industry's fastest growing provider of ecommerce site search, navigation and merchandising technology. The agreement enables Elastic Path and Celebros customers to easily integrate Celebros' Qwiser(TM) search with Elastic Path's Java-based ecommerce platform.
This software integration will enable online retailers to improve conversion and boost sales by increasing product search result accuracy and performance. Additionally, using filtering algorithms, Celebros Qwiser search automatically highlights items that the shopper is most likely to be interested in.
The partnership offers a key enhancement to Elastic Path's ecommerce solution, which combines low total cost of ownership with unprecedented flexibility to online stores. Mutual clients are already benefiting from the integration of Celebros' Qwiser. For example, CoutureCandy, an online apparel retailer of 'the sweetest fashions on earth', achieved both higher conversion rate and average order size, following the launch of an Elastic Path / Celebros-based site last February.
"Tests have shown that conversion rates can increase up to 300% with Celebros site search," said Harry Chemko, CEO of Elastic Path. "Retailers like CoutureCandy (www.couturecandy.com) and I Want One of Those (www.iwoot.com) are proving that adding Celebros' best-of-breed search and navigation tools to our platform dramatically impacts site performance."
Elastic Path customers can utilize the hosted version of Celebros Qwiser on their sites while maintaining the critical look-and-feel of a brand-conscious site while expending minimal technical development resources.
Michael Crandell, CEO of Celebros, speaks to this advantage when saying, "Elastic Path powers some of the most customer-friendly online stores I have seen, and combines highly flexible technology with extensive consulting and support. We are delighted with the integration they have created for our site search, which provides a seamless look-and-feel and maintains great search engine optimization benefits for sites that deploy our combined solution."
About Elastic Path Software
Elastic Path Software pioneered flexible ecommerce software that enables online retailers to attract and convert customers profitably. Elastic Path's fully-integrated, ecommerce framework is designed specifically for mid-sized retailers operating within a multi-channel environment. Using innovative search engine optimization (SEO) technology and simplified open source components, Elastic Path's technology empowers its customers to maximize resources and quickly adapt tactics at a comfortable price. Companies such as Makeup.com, Cotswold Collections, Aeroplan, Random House, Electricshopping.com, and Xerox use Elastic Path for maximum control over their rapidly evolving online stores.
Elastic Path Software is headquartered in Vancouver, British Columbia, Canada. For more information please call 1-800-942-5282 or visit www.elasticpath.com.
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