Elastic Path Ecommerce Blog Recognized as One of the Best
Valuable ecommerce information lands "Get Elastic" on AdAge Power 150
Vancouver, BC, Canada, December 19, 2007 -- Elastic Path Software, the pioneer of flexible ecommerce software, is pleased to announce that its popular "Get Elastic" ecommerce blog has been recognized as a top marketing blog on the AdAge Power 150 list. In the last six months, Get Elastic's readership has ballooned by over 400% to over 2000 daily subscribers, with additional readers coming from search engines and other referring sites. Get Elastic is also recognized in the TopRank Big List of "Best Blogs on the Net."
Intended primarily for online retailers and marketing professionals, Get Elastic covers a wide variety of ecommerce topics including site design and usability, merchandising and promotions, conversion rates, search engine marketing and social media. The content is extremely timely with a new post added every weekday.
"We're thrilled that our blog has caught on so well," exclaims Elastic Path Marketing Director Andrew Naiberg, "but it isn’t really surprising - we provide valuable ecommerce information and analysis to help online retailers succeed and without promoting our products." He further explains that although the blog is deliberately non-promotional, it effectively underscores Elastic Path's dedication to and expertise in ecommerce.
In a related effort to help online retailers succeed, Elastic Path also holds monthly ecommerce webinars, frequently featuring guest experts.
About the AdAge Power 150
The AdAge Power 150 ranks English-language media and marketing blogs using a largely objective formula based on criteria such as number of subscribers, number of external links to the blog, Google "PageRank" quality ratings and similar measurements. In addition, Power 150 developer and custodian Todd Andrlik assigns a subjective score that is factored into the rankings. Complete rankings and details can be found at http://www.adage.com/power150.
About Elastic Path Software
Elastic Path Software pioneered flexible ecommerce software that enables online retailers to attract and convert customers profitably. Elastic Path's fully-integrated, ecommerce framework is designed specifically for mid-sized retailers operating within a multi-channel environment. Using innovative search engine optimization (SEO) technology and simplified open source components, Elastic Path's technology empowers its customers to maximize resources and quickly adapt tactics at a comfortable price. Companies such as Makeup.com, Cotswold Collections, Aeroplan, Random House, Electricshopping.com, and Xerox use Elastic Path for maximum control over their rapidly evolving online stores.
Elastic Path Software is headquartered in Vancouver, British Columbia, Canada. For more information please call 1-800-942-5282 or visit www.elasticpath.com.
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