New Telecom Webinar Uncovers Actions to Reduce Churn

Linda Bustos, author of the Get Elastic blog, helps telecoms retain customers in an increasingly competitive market

Vancouver, BC, Canada, June 25, 2012 - Elastic Path Software, a provider of digital commerce software, presents the second webinar of a three part telecommunications series entitled, “Keeping Customers: Reducing Churn Through Support and Upgrade Optimization.” This 30-minute webinar will help telecommunications providers build an optimized experience for mobile and broadband consumers.

In the competitive telecommunications market place, business leaders are tasked with reducing customer churn, increasing conversion and boosting customer lifetime revenue. However, retaining and engaging mobile and broadband customers involves more than just optimizing the upgrade and renewal process. Telecoms must support the customer relationship over the lifetime of the contract through top-notch self-service tools.

Webinar takeaways:

  • Optimize your website functionality and content for existing customers
  • Improve self-care including account management, help, and site search
  • Learn best practices for mobile applications for the telecom industry

The webinar, “Keeping Customers: Reducing Churn Through Support and Upgrade Optimization” is now available for viewing at: http://www.elasticpath.com/webinar/telecom-support-and-upgrade-optimization

About Elastic Path

Elastic Path is the leading provider of software solutions that bring advanced commerce into every customer experience. The Elastic Path Digital Commerce Suite empowers software, gaming, telecom, and media businesses to quickly monetize products and content across the entire spectrum of connected devices. Industry leaders such as Google, ZeniMax Online Studios, Virgin Media, and Time Inc rely on Elastic Path technologies to capture and grow revenue from all of their digital touchpoints.

Web: www.elasticpath.com 
Blog: www.getelastic.com
Twitter:  www.twitter.com/elasticpath

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Media Contact: 
Thao Ngo
Elastic Path Software
604.408.8078 x.497
media [at] elasticpath [dot] com