Press Releases | January 31, 2012
New Research Reveals Mobile Gaming Becoming Alternative to Console and PC Gaming
Elastic Path offers recommendations to help gaming industry profit from mobile gaming boom
Vancouver, BC, Canada, January 31, 2012
-- Elastic Path Software, the leader in digital commerce technology and expertise, released a new research paper targeting the gaming industry, “Cashing in on the Smartphone Gaming Boom.” The paper offers recommendations for game publishers, developers, app stores and mobile gaming sites to capitalize on the promising mobile gaming market. It also tracks trends of gameplay and spending of avid and casual smartphone gamers.
While the research confirms the rise of mobile gaming, the US market set to nearly double to $1.5 billion by 2015, it also uncovers some new data
Smartphone gamers are no longer just playing on the go; more mobile gaming is now occurring in the home. This suggests that mobile is becoming a viable alternative to traditional console and PC gaming.
The research also reveals avid mobile gamers are willing to spend more on mobile games and digital content, such as add-ons, character upgrades, extra levels, than ever before. In 2010, 54% of daily smartphone players bought mobile games and add-on content. In 2011, the number jumped to 66%.
About Elastic Path Software
Elastic Path is the leader in digital commerce technology and expertise for enterprises selling digital goods and services. Major global brands such as Google, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in ways that are frictionless, social, and everywhere. Web: http://www.elasticpath.com
. Blog: www.getelastic.com
. Twitter: www.twitter.com/elasticpath