Digital Commerce Webinar Series Targets Key Challenges for Executives

Industry analysts provide insights for enterprises in software, gaming, media, and publishing

Vancouver, BC, Canada, February 14, 2012 -- Elastic Path Software, the leader in digital commerce technology and expertise, presents a digital commerce webinar series with insights into business and technology strategies for executives. The two-part webinar series will include special guests James McQuivey, Ph.D, VP, principal analyst and Peter Sheldon, senior analyst from Forrester Research, Inc.

The series kicks off with “Enterprise Strategies for Capitalizing on 2012 Digital Disruption Trends.” Special guest James McQuivey dives into the business strategies that digital market leaders are undertaking in order to provide innovative commerce experiences in this ever-changing world of digital freedom:

• How do digital disruptors become better, faster, and stronger than their competitors?
• How can content and media companies prepare to disrupt their own industry before someone else does it for – or to – them?
• What happens to companies that have ignored these digital disruption trends?

In part two of the series, special guest Peter Sheldon will examine the complex technology considerations required to fuel these business strategies in “A Look Inside Tomorrow’s Digital Commerce Platform”:

• How HTML5 web apps are freeing content and media firms to dodge the app store sales tax
• Why media firms need to own and manage the customer relationship directly
• How transactional APIs are empowering media firms to monetize content anytime, anywhere
• Why managing digital content entitlements is not as easy as it seems

“This webinar series confirms what we’ve been noticing in the market and with our digital customers. Consumers are demanding a very different kind of digital relationship with content and media companies, and these companies require flexible technologies in order to build better content experiences, create stronger customer relationships, and bring it all to market faster. Audiences will be able to gain new insights to bring back to their own organizations to capitalize on these digital disruption trends,” said Matt Dion, VP Marketing of Elastic Path Software.

About Elastic Path Software
Elastic Path is the leader in digital commerce technology and expertise for enterprises selling digital goods and services. Major global brands such as Google, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in ways that are frictionless, social, and everywhere. Web: http://www.elasticpath.com. Blog: www.getelastic.com. Twitter: www.twitter.com/elasticpath