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Press Releases  |  June 29, 2011
Press Releases

New White Paper Identifies Top 10 Ecommerce Re-platforming Mistakes

Elastic Path outlines the importance of taking a well-researched approach to ecommerce re-platforming projects.

Vancouver, BC, Canada, June 29, 2011 -- Elastic Path Software, provider of enterprise ecommerce platform software, has released a new white paper entitled “The Top 10 Ecommerce Re-platforming Mistakes: A Project Planning Guide for the Era of Elastic Commerce,” which addresses the pitfalls that organizations encounter with ecommerce re-platforming.

As market demands cause online sellers to grow their ecommerce systems into complex networks, many businesses have initiated re-platforming projects in an effort to reduce costs and improve performance. As a result, businesses are making the switch from their existing ecommerce platforms to more agile and powerful alternatives. The white paper highlights key essentials for any re-platforming project:

  • How ecommerce systems are evolving
  • Why traditional procurement methods are not working
  • Why an “integration first” strategy is the only successful way to approach a major ecommerce project
  • How to effectively manage re-platforming projects and evaluate licensed software
  • The 10 common re-platforming mistakes that impact success

“The traditional view of how customers interact with an enterprise is currently undergoing a fundamental shift,” says David Chiu, ecommerce industry strategist at Elastic Path. “By avoiding these 10 common mistakes, businesses at the planning stage of an ecommerce re-platforming project will ensure that they do not overlook critical activities that contribute significantly to the ultimate success of these initiatives.”

Chiu is a veteran Internet marketing specialist with 15 years of experience providing business solutions to Fortune 500 companies.

The “Top 10 Ecommerce Re-platforming Mistakes” white paper is available for free download at

About Elastic Path Software
Elastic Path Software provides the industry's most flexible enterprise ecommerce platform and strategic ecommerce consulting. We help innovative enterprises sell more digital goods and services in a way that is flexible, social, and everywhere. Major global brands such as Google, Time Inc and Virgin Media rely on Elastic Path to innovate and grow. Web: Blog: Twitter:
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