New White Paper Identifies Top 10 Ecommerce Re-platforming Mistakes

Elastic Path outlines the importance of taking a well-researched approach to ecommerce re-platforming projects.

Vancouver, BC, Canada, June 29, 2011 -- Elastic Path Software, provider of enterprise ecommerce platform software, has released a new white paper entitled “The Top 10 Ecommerce Re-platforming Mistakes: A Project Planning Guide for the Era of Elastic Commerce,” which addresses the pitfalls that organizations encounter with ecommerce re-platforming.

As market demands cause online sellers to grow their ecommerce systems into complex networks, many businesses have initiated re-platforming projects in an effort to reduce costs and improve performance. As a result, businesses are making the switch from their existing ecommerce platforms to more agile and powerful alternatives. The white paper highlights key essentials for any re-platforming project:

• How ecommerce systems are evolving
• Why traditional procurement methods are not working
• Why an “integration first” strategy is the only successful way to approach a major ecommerce project
• How to effectively manage re-platforming projects and evaluate licensed software
• The 10 common re-platforming mistakes that impact success

“The traditional view of how customers interact with an enterprise is currently undergoing a fundamental shift,” says David Chiu, ecommerce industry strategist at Elastic Path. “By avoiding these 10 common mistakes, businesses at the planning stage of an ecommerce re-platforming project will ensure that they do not overlook critical activities that contribute significantly to the ultimate success of these initiatives.”

Chiu is a veteran Internet marketing specialist with 15 years of experience providing business solutions to Fortune 500 companies.

The “Top 10 Ecommerce Re-platforming Mistakes” white paper is available for free download at www.elasticpath.com/pdf/whitepapers/10-ecommerce-platforming-mistakes.pdf.

About Elastic Path Software
Elastic Path Software provides the industry's most flexible enterprise ecommerce platform and strategic ecommerce consulting. We help innovative enterprises sell more digital goods and services in a way that is flexible, social, and everywhere. Major global brands such as Google, Time Inc and Virgin Media rely on Elastic Path to innovate and grow. Web: http://www.elasticpath.com. Blog: www.getelastic.com. Twitter: www.twitter.com/elasticpath