News and Events  |  August 10, 2011
News and Events

MarketingSherpa and Elastic Path Provide Insight on Optimizing Global Online Stores

New ecommerce webinar examines enterprise-wide A/B and multivariate testing

Vancouver, BC, Canada, August 10, 2011 -- Elastic Path Software, provider of the industry’s most flexible enterprise ecommerce platform, announced a new online store optimization webinar with MarketingSherpa today. This webinar will help enterprises create a consistent testing plan for their global online stores.

The free webinar, entitled “Putting Your Best Site Forward: Making the Case for Consistent Testing on Enterprise Ecommerce Sites,” is presented by Amanda Dhalla, Elastic Path ecommerce consultant and Boris Grinkot, MarketingSherpa associate director of product development.

Topics that will be discussed during the webinar include:

  • Key findings in MarketingSherpa’s Landing Page Optimization Benchmark Report
  • Pages and elements with the largest impact on ecommerce ROI
  • The skills required for an enterprise-wide testing program and commonly-faced operational challenges

Amanda and Boris will also provide optimization tips to select audience-submitted web pages live during the webinar.

“For ecommerce websites, user experience has the most direct and measurable impact on the bottom line. As marketers are pulled in different directions by competing priorities—from listening and engaging in the social space to constantly re-adjusting SEO and paid search—optimizing and testing what happens 'post-click' is key to maximizing ROI,” says Boris Grinkot, associate director of product development for MarketingSherpa. “Marketers that have integrated landing page optimization methods into core operations are consistently demonstrating significant conversion lifts with no additional spend.”

About MarketingSherpa
MarketingSherpa publishes practical Case Studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

About Elastic Path Software
Elastic Path Software provides the industry's most flexible enterprise ecommerce platform and strategic ecommerce consulting. We help innovative enterprises sell more digital goods and services in a way that is flexible, social, and everywhere. Major global brands such as Google, Time Inc and Virgin Media rely on Elastic Path to innovate and grow. Web: http://www.elasticpath.com. Blog: www.getelastic.com. Twitter: www.twitter.com/elasticpath
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