About Us

Company Vision

Elastic Path strives to reduce the complexity and cost of creating and running ecommerce sites.

By focusing on ease of use and the features most important to ecommerce success, Elastic Path reduces complexity for both system integrators and users. By building on industry-standard, open-source components and supporting a wide range of deployment options and integration points, Elastic Path enables retailers build their stores on the most comfortable infrastructure components using existing skills.

About Elastic Path

Elastic Path provides ecommerce software and services to help companies optimize their online businesses. The Elastic Path Commerce platform provides powerful, proven capabilities designed to attract customers and move them through the purchase process.

Over 180 customers worldwide in diverse industries - from apparel to appliances, books to telecommunications and food services to loyalty programs - have used Elastic Path's capabilities and flexibility to build custom sites for their businesses. Many of these customers chose Elastic Path because other commercial e-commerce platforms were too expensive, too complex or did not offer the flexibility they required. Technical users choose Elastic Path for its use of industry-standard open-source technologies within a professionally designed, written and supported application.

Elastic Path Professional Services go beyond deployment, configuration and customization of our ecommerce platform to include general ecommerce consulting, site design and performance tuning.

Company History

Elastic Path began life in 2000 as a web services firm called "Ekkon Technologies." As ecommerce emerged, Ekkon began developing ecommerce software and expertise to meet increasing customer requests for the sites they were building. Ultimately, Ekkon purchased an ecommerce platform and began enhancing it until, after much development and numerous customer deployments, the company began selling its platform as a software product rather than only as part of a services engagement.

In 2005, Ekkon changed its name to Elastic Path but continued to focus solely on ecommerce. The Elastic Path Commerce product has evolved continuously to remain current and take advantage of recent technologies.

Elastic Path is a privately held company based in beautiful Vancouver, Canada.

Why Elastic Path?

Dedicated to ecommerce

Ever work with a company for which ecommerce was just a sideline, that had competing priorities or whose real goal was to sell its infrastructure stack or services?

Elastic Path is all about ecommerce and only about ecommerce. All of our products, services, partnerships, webinars, blog, white papers and innovation team are dedicated to your ecommerce success. We never have competing product priorities and we'll never try to steer you to any specific infrastructure components or implementation decisions. And if you want to perform the implementation yourself or work with a trusted system integrator, that's fine with us.

Focused on real ecommerce requirements and results

Watching the ecommerce world as closely as we do, we see a lot of products and features that sound cool in theory or look great in a demo, but either fail to deliver results or are simply too complicated and difficult to use in the real world.

Elastic Path is designed to excel at the functions that online retailers need most. From our industry-leading search engine optimization to our powerful in-site search and filtered navigation to our easy promotion engine, full-featured cart, streamlined checkout and full order management, Elastic Path delivers the capabilities essential to ecommerce success.

Fast, Flexible Implementation and Customization

Many vendors offer ecommerce products that are a great fit, as long as you use their database and/or web server and don't plan to integrate with any other systems or processes.

Elastic Path understands that a complete ecommerce solution is more than just a platform and can't "take over the house" - it has to fit in the existing infrastructure, leverage existing skills and integrate with existing systems and processes. So our platform has always supported a wide variety of infrastructure components (including open-source) and been built on industry-standard, open technologies to facilitate easy deployment and comprehensive integration and customization with readily-available skills.

In addition, Elastic Path Commerce provides many out-of-the-box integrations with key complementary services such as payment gateways, product reviews, analytics and so forth.

Low Total Cost of Ownership

Many products look like a bargain until you add up what it will actually cost to have the solution you envisioned up and running. Suddenly the required infrastructure, add-on products and services push the total well above the expected price.

Out of the box, Elastic Path includes many features and capabilities that must typically be purchased and integrated separately such as filtered navigation, powerful in-site search, comprehensive order management, image management and warehouse management. Furthermore, our multi-store capabilities can be implemented at a fraction the cost of competing solutions.

And as we mentioned above, we support open-source infrastructure components and we won't force an expensive services contract - you can deploy Elastic Path yourself, with your trusted system integrator or our professional services.